Since 2015, Lacoste has maintained a proud partnership with the Miami Open presented by Itaú, showcasing its commitment to both tennis and fashion. As the brand gears up for the 2024 edition of the tournament, fans can expect an immersive experience both on and off the court, highlighting the iconic style of Lacoste and innovative retail offerings.
On-Court Style and Ambassadors
Lacoste’s presence at the Miami Open goes beyond sponsorship; it’s a celebration of French fashion sport style. Throughout the tournament, from staff to officials and players, the signature Lacoste look will be prominently featured. Players like Daniil Medvedev, Bernarda Pera, Grigor Dimitrov, and the newest addition, Arthur Fils, will showcase Lacoste’s custom kits and mainline tennis offerings, embodying the brand’s fusion of elegance and athleticism.
Off-Court Experiences and Retail Offerings
At Hard Rock Stadium, Lacoste will create a retail haven with a dedicated pop-up shop, trailers, and kiosks. Fans can explore the co-branded collection, including exclusive patches designed for the tournament, alongside Lacoste’s seasonal and core offerings. Customization options will allow fans to personalize their purchases, creating unique souvenirs and memories. Additionally, Lacoste players will engage with fans through signings and meet-and-greets, adding a personal touch to the overall experience.
Lacoste: The Essence of the Co-Branded Collection
Inspired by Miami’s vibrant culture, the co-branded collection captures the city’s energy with dedicated motifs and pastel hues. From jackets to hats, each piece reflects Lacoste’s timeless elegance infused with a modern twist. The collection will be available not only at the tournament venue but also online, ensuring fans nationwide can embrace the Miami Open spirit with Lacoste’s distinctive flair.
In essence, Lacoste’s return to the 2024 Miami Open symbolizes the convergence of sport and fashion, inviting fans to experience a unique blend of style, athleticism, and community. As Lacoste continues to inspire generations with its iconic crocodile emblem, the brand’s presence at the Miami Open serves as a testament to its enduring legacy and commitment to innovation in sporting fashion.
More information about the brand, please visit: Corporate.lacoste.com
