On March 21st, 2024, the energy of sport and the allure of fashion converged in a spectacular celebration as Lacoste brought to life Le Club Lacoste in Miami Beach to mark the beginning of the 2024 edition of the Miami Open presented by Itaú. The Beach Bar at Soho Beach House Miami served as the vibrant backdrop for an evening of style, tennis, and star-studded festivities, attended by brand ambassadors Novak Djokovic, Daniil Medvedev, Grigor Dimitrov, and Lacoste’s newest sensation, Arthur Fils.
The Fusion of Sport and Fashion: Lacoste
At the heart of the event was a seamless fusion of sport and fashion, a signature blend synonymous with Lacoste’s legacy. The brand transformed the iconic pool at Soho Beach House into a captivating floating tennis court adorned with the unmistakable Lacoste crocodile, setting the stage for a night of elegance and athleticism. Distinguished guests and tastemakers from across the globe, specially invited by Lacoste, showcased the brand’s latest Spring Summer collections, embodying the spirit of chic athleticism.
Guests indulged in delectable French 75 cocktails and savory bites from Cecconi’s, all while being served by staff impeccably dressed in Lacoste’s co-branded tournament collection. Every detail exuded the essence of sport-meets-style, creating an atmosphere where luxury and performance intersected seamlessly.
An Unforgettable Evening
The festivities were elevated with captivating performances by renowned DJs Kanis, Xwnia Wolf, and Mia Moretti, ensuring a lively ambiance that resonated with the vibrant spirit of Miami Beach. Le Club Lacoste Miami radiated with excitement and sophistication as guests reveled in the perfect harmony of sport and fashion, a testament to Lacoste’s enduring legacy of elegance and athleticism.
Miami Open Presented by Itaú Partnership
Lacoste’s enduring partnership with the Miami Open presented by Itaú since 2015 has been a testament to their commitment to the world of tennis and fashion. At the 2024 edition of the tournament, Lacoste’s presence extended beyond the courts, showcasing a unique retail experience, the exclusive Le Club Lacoste suite, and engaging on-site interactive elements.
Throughout the tournament, Lacoste’s signature French fashion sport style took center stage, adorning tournament staff, officials, linesmen, lineswomen, and ball kids in a specially curated co-branded collection. This partnership not only underscores Lacoste’s passion for tennis but also reinforces their position as a leader in combining athletic performance with unparalleled style.
As the Miami Open unfolds, the fusion of sport and fashion will continue to captivate audiences, with Lacoste’s presence resonating as a symbol of timeless elegance and dynamic athleticism.
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More about Miami Open, please visit: Miamiopen.com
