Mariama Diallo, showed her debut RTW collection from her self-financed brand, Sincerely Ria, on Sunday, February 14th at 2pm EST at NYFW. Not only is she a supermodel, but she’s an actress and activist as well, speaking for those affected by human trafficking globally.

Titled “The Oshun”, this collection celebrates not only female beauty in all its forms, but women themselves. Originally fromGuinea, West Africa, Mariama draws a lot of inspiration from her African heritage. AuthentictoGuinea’s Fulani culture, the new collection is filled with vibrant colors, captivating designs, and sexy cuts. Diversity and inclusion are also key pillars of Sincerely Ria.

Lavie by CK and Sincerely Ria NYFW

Mariama’s modeling work includes a handful of global campaigns and catwalk shows, including Savage x Fenty by Rihanna, DVF, KKW Beauty, Revolve, Marc Jacobs Beauty and more. She has also been featured in elite magazines such as Vogue, Marie Claire, L’Officiel and NYLON.

Mariama has acquired a cult following with atotal reach of 8 million across various social channels including Instagram, Twitter, and other platforms. With her massive platform and new brand debuting during NYFW, Mariama and Sincerely Ria are the onesto feature this season.

All Images by Adam Rindy

Lavie by CK and Sincerely Ria NYFW

Lavie by CK and Sincerely Ria NYFW

Lavie by CK and Sincerely Ria NYFW

Lavie by CK and Sincerely Ria NYFW

Lavie by CK and Sincerely Ria NYFW

Lavie by CK and Sincerely Ria NYFW


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