Tag: Books

In The Name of Gucci: The Story Behind the Brand

In The Name of Gucci: The Story Behind the Brand

I just finished reading the book “In the name of Gucci” by Patricia Gucci (a memoir written by a direct descendant of Guccio Gucci—Patricia’s grandfather and the company’s founder). As a fashionista, I was crazy to learn the history behind Aldo Gucci (father of Patricia), the man responsible for making the legendary fashion label the powerhouse it is today…but Patricia…

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