The rain complicated things a little on Saturday night at the W Hotel, but the runway was more than ready for Beach Freedom and Sirènes De Soleil—two major brands in the industry. The fashion shows were held at the Lycra Swim Salon at the W Hotel, South Beach. Beach Freedom presented its 2017 collection showcasing loose designs such as casual…
Gottex, the iconic swimwear brand presented its Cruise 2017 Collection at Miami Swim Week 2016 at the W Hotel, South Beach on July 16th, 2016. With a palette of colors: Black, white, navy, brown and gold, this elegant collection featured classic pieces with an innovative and modern twist. The highlight of the show was the cover-ups which were adapted to…
Australian duo Robert and Lulu Zagame presented their 2017 Collection entitled “Pineapples & Palms” at Miami Swim Week 2016 at the W Hotel in South Beach on July 16th, 2016. This brand (Robb & Lulu) “created for people who like to be noticed” splashed colors on the runway of the Lycra Swim Salon, featuring bold pieces in light blue, nude…
Hot as Hell took over Miami Swim Week featuring “Le Jardin Collection”. The fashion show was presented at the LYCRA Swim Salon at the W Hotel on July 15th, 2016. Brand profile: HAH was born out of a desire for a simplistic, more sensibility, more sustainability, and more attainability in the designer market. A movement, a lifestyle, and a brand, Hot-As-Hell…
On July 15th, 2016 Hammock Show featured all the brands in a huge fashion show at the W Hotel at South Beach…check it out and pick up your favorite swimwear! ======================================= Ayer “Hammock Show” presentó todas las marcas de trajes de baño en un gigante desfile de modas en el hotel W en South Beach. Aquí se los dejo todos…
We are sad that Miami Swim Week 2016 said good-bye, but trends remain and here in our very own magic city we have beach season all year round, so let’s talk about swimwear fashion. Among our favorite fashion shows this year was Runway Australia, presented by Amee Boers Fashion Agency (ABFA), a Sydney based Fashion Brand Consultancy specializing in Australian Swim…
With the slogan “Love it, flaunt it, you got it,” the Brazilian body care line “ Sol the Janeiro” made its premier debut at Shore Club in South Beach during Miami Swim Week 2016. The invitation-only event was hosted at one of the poolside bungalows, where we were pampered the Brazilian way with Caipirinhas and delicious bites while we had the…
Miami Swim Week 2016 was a little complicate to cover since the biggest sponsor Mercedes-Benz pulled out this year, along with IMG, the main organizing company, allowing a lot of different companies to produce the shows. In consequence, we received invitations out of the beach area (first time that something like this happens) and some of the shows were at…
Life is happening so fast these days and we don’t have enough time to pamper ourselves the way we wish. When you are over 40 it is like you need to put extra effort and attention to your beauty skin before gravity does its job. Last week, during Miami Swim Week, we had the opportunity to preview the breakthrough new “Jergens…
Curly hair has become a nightmare during the summer days in Miami. The weather can be merciless and also inconvenient to be in style for our fashion events. When Miami Swim Week comes every year, all of us “fashionistas” want to be perfectly styled; from the pool party to the best swimwear fashion shows at night (yes, we want to…