“Converting Spending Into Earning” is the main message Market America | SHOP.COM will deliver to more than 20,000 eager entrepreneurs at its 2015 World Conference here this week. Miami Beach Mayor Phillip Levine will welcome attendees and acknowledge the positive impact that Market America | SHOP.COM entrepreneurs have on the local community.

“We couldn’t be more excited about our world conference this year in Miami,” said Market America | SHOP.COM President and CEO JR Ridinger. “People everywhere are succeeding more and more rapidly through the Market America UnFranchise® business. And the pace continues to quicken as entrepreneurs enthusiastically adopt our “Shopping Annuity” concept which includes analyzing consumer spending habits with our online tools, using SHOP.COM‘s comparison shopping engine to find the best prices and earning up to 50% Cashback on qualified purchases,” he said. “This event will be our most historic event ever as we disclose new technologies, new products, new methodologies and new opportunities that will allow the world to Convert Spending Into Earning.”

The event will feature the Market America | SHOP.COM Executive Team, successful entrepreneurs and celebrity guests. Previous events have been attended by Jennifer Lopez, Alicia Keys, Jamie Foxx, Serena Williams, Alejandro Sanz, Khloe Kardashian, Gloria and Emilio Estefan, Tony Romo, Swizz Beatz, Paulina Rubio, Marc Anthony, among many others.

Grammy-nominated rap artist and entrepreneur Joseph “Fat Joe” Cartagena, the company’s President of Urban and Latino Development, will be on hand to not only convey the excitement and explosive growth within that market sector. Fat Joe will also express the qualities that make a successful entrepreneur, including unwavering belief which enables them to board the #InvisibleTrain of success.

Product line expansions for the award-winning Motives® cosmetics line, created by Market America | SHOP.COM Senior Vice President Loren Ridinger, will be announced. Motives will also spotlight its highly successful Instagram initiative that led to the creation of the Motives Mavens, a group of highly influential social media beauty experts. This initiative has propelled Motives to one of the top cosmetics companies on Instagram, with more followers than L’Oreal, CoverGirl, Estée Lauder and Lancôme combined.

“The growth and success of Motives is truly gratifying,” said Loren Ridinger. “Through social media we have been able to combine our passion and beauty expertise in order to best serve our customers’ needs.”

Loren’s collaboration with actress/entrepreneur La La Anthony in the creation of Motives for La La has brought beauty in every shade across the world and has received worldwide media attention. Anthony will be on hand to showcase the latest developments with the line and spotlight upcoming trends.

Loren will also announce her latest endeavor, a partnership with Flat Out of Heels, LLC. The Loren Ridinger Collection was created and designed in collaboration with Dawn Dickson, Founder and CEO of Flat Out of Heels, LLC.

“This new collection will be our best yet,” Dickson said. “Loren is a style icon who has successfully launched products that women love and respect.”

Lumière de Vie, the widely successful skincare brand by beauty and fashion expert Amber Ridinger McLaughlin, will launch its new Advanced Firming Neck Crème. Lumière de Vie Advanced Firming Neck Crème perfectly complements the line and contains innovative ingredients that strengthens the fragile skin along the neck for a firmer, younger-looking appearance.

The company will announce several enhancements to SHOP.COM mobile, including worldwide releases of mobile websites for Singapore and Hong Kong as well mobile applications for Taiwan and Canada. In addition, the company’s newest creation, Motives Cosmetics mobile website bridges the hottest cosmetics brand on social media with the best of mobile commerce.

“Our mobile suite of products is centered around the best of user experience, fast checkouts, and blazing speed,” said Steve Ashley, Vice President of Mobile & Social Products. “SHOP.COM is equipped with the best mobile products in the online retail space.”

The company’s weight loss division, TLS Weight Loss Solution, will provide updates to its line of product offerings, including TLS virtual parties. Winners will also be announced in the TLS Find Your Fit 2014 Fall Challenge, and a total of $50,000 in cash and prizes will be awarded.

Basketball Hall-of-Famer Scottie Pippen will spotlight the impressive results and success of his Market America-exclusive product, Prime™ Joint Support by Isotonix®.

Marley Coffee founder Rohan Marley will be on hand supporting the brand relationship between his company and SHOP.COM. Marley Coffee has been hugely successful with SHOP.COMcustomers since its introduction to the SHOP.COM product offering six months ago.

The annual conference has also been a springboard for up-and-coming new artists, and this year is no exception. Attendees will be treated to musical performance from Conquer Entertainment™ artists Justina, Walter Finley and Blameshift.

More exciting new announcements will headline this year’s event, including enhancements inSHOP.COM‘s shopping website that will be introduced and discussed in detail by Market America |SHOP.COM Chief Operating Officer Marc Ashley.

“Every event, every year, the company continues to shine brighter,” said Ashley. “We’re stronger than ever and continue to develop new technologies and products to meet the demand of the marketplace,” he said. “We’re excited to be back in Miami and look forward to seeing the arena full of talented and dedicated entrepreneurs as we pursue our mission to change the way people shop and to convert spending into earning.”

For up-to-the minute convention updates, visit the Market America blog (http://blog.marketamerica.com) or follow the conversation on Facebook (http://www.facebook.com/marketamerica; http://www.facebook.com/shop.com) and Twitter (http://www.twitter.com/marketamerica; http://www.twitter.com/shopcom; or search #MAWC2015).

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